Webinar series

CX-Management @CEM: Smart Data Integration 2024

Insightful webinars focused on Customer Experience Management to empower you with the knowledge and strategies needed to harness the full potential of data integration in today’s dynamic business landscape.

Powered by moveXMs strong data integration features and tools, CEM can be developed into a full-scale customer data management tool, leading to enhanced data collection, data analysis, and customer interaction potentials.

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Integrating the Customer Journey in 1 place - CEM / session I

Explore the possibilities of transforming your Customer Experience Management (CEM) portal into a comprehensive Customer Experience (CX) hub. By leveraging data integration features, you can enhance your CX strategy and create a seamless experience for your customers.

CEM Portal to CX Hub Transformation:

  • Objective: The goal is to improve the overall customer experience by gathering insights from your market.
  • Key Component: Start with a robust CEM software platform that allows you to collect input from your audience.
  • Benefits: By integrating data sets between tools and breaking down silos, you're able to create a holistic experience that drives business growth.
  • Example: Use the CEM portal to gather customer feedback across various touchpoints, such as website interactions, sales and service experiences.

Real-World Examples:

Importing Interview Data: Learn from concrete examples in CEM markets. For instance, interview data from external sources can be imported into your CEM portal, enriching your understanding of customer preferences.

A unified brand experience across all interactions is essential for customer loyalty and advocacy. By integrating data and leveraging your CEM portal, you can create a CX hub that drives business success.

 

Thursday, 6th of June 2024 - 9.00-9.45 am CEST

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Integrating the Customer Journey in 1 place - CEM / session II

Explore the possibilities of transforming your Customer Experience Management (CEM) portal into a comprehensive Customer Experience (CX) hub. By leveraging data integration features, you can enhance your CX strategy and create a seamless experience for your customers.

CEM Portal to CX Hub Transformation:

  • Objective: The goal is to improve the overall customer experience by gathering insights from your market.
  • Key Component: Start with a robust CEM software platform that allows you to collect input from your audience.
  • Benefits: By integrating data sets between tools and breaking down silos, you're able to create a holistic experience that drives business growth.
  • Example: Use the CEM portal to gather customer feedback across various touchpoints, such as website interactions, sales and service experiences.

Real-World Examples:

Creating Customer Surveys: Utilize the CEM portal to design and distribute your own surveys. Gather valuable insights directly from your customers to tailor your offerings and improve their experience.

A unified brand experience across all interactions is essential for customer loyalty and advocacy. By integrating data and leveraging your CEM portal, you can create a CX hub that drives business success.

 

Tuesday, 18th of June 2024 - 9.00-9.45 am CEST

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Enhance decision-making with valid Customer Data Analysis: Apply compliance regulations by securing customer address data under one certified roof

Your Customer Experience (CX) platform, known as CEM, has seamlessly integrated a diverse range of data analysis and reporting tools. By leveraging these enhanced capabilities, you can identify and prioritize actions effectively, allowing users to allocate their resources efficiently.

Managing customer addresses efficiently is a core challenge for CX Management. moveXM offers various options for a smooth and automatic customer address integration into a server landscape certified by various ISO standards applying with the EU GDPR. Learn more about the different ways how to automatically import customer addresses via API.

 

Tuesday, 09th of July 2024 - 9.00-9.45 am CEST

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You will learn:

Understanding customer complaints:
If your dealers' hot alert rate is high, it’s crucial to delve into the reasons behind it. Customer complaints hold valuable insights. Analysis and segmentation of complaints, identifying root causes, etc.

High OSAT vs. low OSAT dealers (importer perspective):
Explore the reasons behind dealers with high Overall Satisfaction (OSAT) scores and those with low OSAT scores from an importer’s perspective. Learn how to identify lessons learned and provide recommendations for your dealers.

Importing Customer Addresses efficiently:
Harvest the power of automated API data flows for a smooth integration of your customer addresses. Apply CEM standards to analysis and reporting purposes and use the full scale of service offers by implementing your field work through moveXM flexible surveying channels.

We look forward to seeing you!

My focus lies on business intelligence (BI), data and transformation projects.

Sergey Petkov
Head of Business Intelligence | moveXM

Passionate about delivering exceptional CX and driving success.

Christian Pfeifer
Senior Consultant | moveXM

My focus lies on helping clients to achieve success through improving their CX.

Florian Auras
CX Consultant | moveXM

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Ensure more satisfied customers and even better results!

Please note that we are only able to held the webinars if a sufficient number of participants has registered.

Fotomontage einer lächelnden Frau vor verschiedenen Logos von Software-Plattformen, darunter Hubspot und Salesforce