Customer Success Story
The moveXM experience management platform has been in use at the Lang Group since November 2023 to give its employees a voice. Surveys are used along the entire employee journey and relevant insights are gained from applicants and employees in order to derive improvement measures.
Unternehmensgruppe Lang (Lang Group) was founded in 1974 as a rental car company and run as a family business. With over 700 employees and more than 200 vehicles in use today, the Lang Group is the largest mobility service provider in the Oberberg district in Germany. As a family business, employees are the Lang Group's most important asset. It is therefore very important to understand their perspective and opinions.
In addition to the traditional cab business, the company also offers transportation for the sick and disabled, recumbent or wheelchair transportation and school transportation. Transform GmbH converts vehicles, such as Mercedes Benz Sprinter, Ford Transit, VW Caddy and many others to make them suitable for the disabled. The special feature of Transform GmbH is that at least 100 converted new vehicles are immediately available at all times. The company also has an in-house workshop, which is why it employs not only cab drivers and office clerks, but also car mechanics.
"Due to the large number of employees in various areas, there is a need to obtain feedback in order to be as well informed as possible about the wishes and needs of the workforce.
The Lang Group is strongly committed to showing its employees appreciation and improving their daily work experience, in order to employ loyal and satisfied employees.
As experience software, moveXM can help to meet these requirements through digital and anonymous employee surveys - also in view of the advancing digitalization."
Thorsten Schumacher, Managing Director, LANG Group
Obtaining employee feedback is crucial for the employee journey, as the Lang Group wants to find out how applicants and employees perceive the company and which processes can be improved.
The Lang Group has recognized that a positive employee experience contributes to the customer experience. Consequently, listening and understanding is key when it comes to strengthening employee loyalty and satisfaction and attracting new talent.
For its employee experience strategy, the Lang Group works together with the consultancy Giant HR. As an external partner, GIANT-HR supports in effectively and professionally mastering its personnel challenges along the employee life cycle.
With moveXM, the Lang Group is introducing a software solution for EX management that can map all touchpoints of the entire employee journey. A breakdown of the feedback from the individual business areas can be implemented easily and, above all, anonymously and presented in detail.
A 3-month pilot phase was agreed in the area of "applicant management", as this area is experiencing strong employee growth. The first step is to identify the relevant points of interaction (so-called touchpoints) and develop a questionnaire to record applicants' experiences during the application process. The questions relate to satisfaction, communication and the process itself.
Thanks to automated, AI-based software, open comments are filtered by topic - without any manual effort. It is possible to see at a glance whether and where there is potential for improvement in the employee journey and which areas are already satisfactory for employees.
In this way, employee feedback can be used to improve the experience of different business areas in a targeted manner and the Lang Group can focus on its employees.
moveXM offers companies of all sizes and industries a quick, easy entry into CX management. With flexible scaling options, you can unleash your full potential - tailored to your needs.
After just 2 hours of setup and live onboarding, you'll be ready to create outstanding customer experiences. Within 15 minutes, you can create questionnaires and collect feedback.
With intuitive dashboards, automatic text analysis and modern AI, moveXM generates insights based on data. This enables you to increase sales and profitability with minimal effort.
With moveXM, you no longer leave customer satisfaction to chance. Our software is certified for security and quality. Create an excellent customer experience - with excellent software.
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