Human Centered Experience - Why real customer closeness is becoming a game changer for the automotive industry

Insights from Barbara DʼEmilio

Human Centered Experience - Why real customer closeness is becoming a game changer for the automotive industry

What does it really mean to tailor customer experience to people – and how can brands win the trust of customers in the age of AI? At the CX Forum 2025, industry leaders encountered new perspectives: brand integrity and approachability are becoming

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Insights from expert Barbara D'Emilio

OEMs need to scale CX today. How CX is turning from a metric into a real growth driver in the automotive sector.

In a rapidly changing market, customer expectations are evolving at an equally fast pace. For CX leaders, this means it’s no longer enough to simply measure and understand CX — it’s about actively shaping and scaling it.

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A commentary by Barbara D’Emilio, Chief Customer Officer | Enterprise Accounts Automotive, moveXM

Customer experience in the automotive industry in 2025: aspiration, reality - and real opportunities

What is the real state of customer experience in the automotive industry? While current studies celebrate strong results, others show an alarming picture of structural weaknesses. In her commentary, Barbara D'Emilio, Chief Customer Officer |

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Automotive industry

The engine is stuttering: How OEMs stop sales declines

The pressure on the automotive industry is increasing - social transformation, declining sales and growing competition demand new answers. How can OEMs succeed in turning customer experience into a real competitive factor? In this interview, two

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Automotive industry

IAA 2025: The Future of Mobility on Display in Munich

Barbara D’Emilio, Chief Customer Officer | Enterprise Accounts Automotive at moveXM, shares her take on IAA 2025: "Mobility is becoming more experiential, more sustainable, and more connected. Customer Experience is the key to turning innovation

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Company news

moveXM realigns management structure - for greater customer proximity, impact and future viability

Our world is changing. Expectations of technology, speed and partnership-based collaboration are increasing. At moveXM, we are actively embracing these changes - and have reorganized our corporate management: clearer, more integrated and

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Customer Journey Management

5 methods to decode the "black box" customer journey

In the dynamic environment of customer experience, comprehensively analysing the customer journey is crucial to understanding the needs, wishes and expectations of customers. From traditional approaches such as customer surveys and A/B tests to the

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Press Release

German CXM Software Provider moveXM Announces Further Expansion of the German-Dutch Group

moveXM, a pioneering SaaS provider for Customer Experience Management (CXM), announces the strategic acquisition of inceptivize BV. inceptivize is one of the leading Dutch SaaS providers for Customer Experience Measurement, specializing in customer

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Press release

Acquisition of two Dutch pioneers in the areas of reputation and review management

moveXM announces the strategic acquisition of two leading Dutch SaaS companies in the field of feedback and reputation management: Feeddex BV and 5-Star Specialist BV.

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How the CX Industry embraced Customer Care

In the late 1990s, the customer experience (CX) industry was stuck in a rut. Standard procedures were making the feedback experience frustrating for customers and wasting opportunities. But in the year 2000, we created a new approach to CX, one that

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