Customer Success Story

HAHN Kunststoffe sets new and innovative standards with customer feedback

The moveXM CX management platform has been in use at HAHN Kunststoffe GmbH since January 2024, with the purpose to offer its customers and partners - from various industries and with a wide range of applications - the best possible experience.

About HAHN Kunststoffe GmbH

HAHN Kunststoffe GmbH is a plastics recycling company from Rhineland-Palatinate that is specialized in giving packaging a new, long-lasting use through recycling since 1993.

As an international company group with more than 500 employees at six locations worldwide (Germany, England, France, Canada, Italy and Spain), HAHN Kunststoffe has been selling products under the brand "hanit" since 1998.

Today, the material is used to manufacture over 2000 recycled products in various application areas - from gardening and landscaping to jetty and port construction, building technology and the rail network.

"Whether adapting existing products or creating innovative new products - at HAHN Kunststoffe we go beyond our standards and offer customized solutions for individual requirements.

We want to ensure and further increase the satisfaction of our customers. We need to adapt our products and services to the most diverse needs in the best possible way. To achieve this, it is essential that we regularly ask for feedback - systematically, at all touchpoints along the complex customer journey.

moveXM will support us as a holistic CXM platform through automation, which will pay off in terms of improved customer satisfaction and more efficient processes."

Wolfgang Wallesch, Managing Director, HAHN Kunststoffe GmbH

The challenge

HAHN Kunststoffe has set itself the goal of offering its customers and partners a first-class experience, that meets the requirements of a broad industry range. The aim is to provide customers with the best possible support, from the initial idea through to project implementation, and to develop customized system solutions.

By collecting customer feedback at various touchpoints (e.g. open surveys at trade fairs), the aim is to focus even more on customers and their needs. The complex customer base requires an even better understanding and the ability to continuously improve products and services - based on customer feedback - and adapt them to the respective target group.

The solution

With moveXM, HAHN Kunststoffe is introducing a software solution for CX management that can map all touchpoints of the entire customer journey. A breakdown of the feedback from the individual target groups can be easily implemented and displayed.

Thanks to automated, AI-based software, customer comments are filtered by topic without any manual effort. It is possible to see at a glance whether and where there is potential for improvement and which areas are already performing well.

In this way, customer feedback can be used to improve the experience of various application areas in a targeted manner and HAHN Kunststoffe GmbH can position itself to be even more customer-centric.


Start simple, scale flexibly

moveXM offers companies of all sizes and industries a quick, easy entry into CX management. With flexible scaling options, you can unleash your full potential - tailored to your needs.

Ready to go in less than 2 hours

After just 2 hours of setup and live onboarding, you'll be ready to create outstanding customer experiences. Within 15 minutes, you can create questionnaires and collect feedback.

Gain insights automatically

With intuitive dashboards, automatic text analysis and modern AI, moveXM generates insights based on data. This enables you to increase sales and profitability with minimal effort.

Award-winning software powered by humans

With moveXM, you no longer leave customer satisfaction to chance. Our software is certified for security and quality. Create an excellent customer experience - with excellent software.

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