moveXM realigns management structure - for greater customer proximity, impact and future viability

New management structure. Clear responsibility. More impact.

Frankfurt, April 02, 2025 - The customer experience and churn prevention specialist moveXM has strategically realigned its management structure. The aim is to further strengthen customer focus, efficiency and impact along the entire customer and product journey - both nationally and internationally.

New roles, clear responsibilities:

• As Chief Revenue & Experience Officer (CRXO), Kathrin Michel will assume responsibility for marketing, sales, key account management, customer success and experience management.

When all market-related areas work towards a clear, common goal, this creates real proximity to the customer - and measurable business value. This is what our new corporate structure is all about.

- Kathrin Michel, CRXO

• Frank Dutenhöfer has been appointed Chief Technology & Operations Officer (CTOO) and will be responsible for all technology development and operational delivery in future.

Tech and delivery must be closely aligned with the needs of users. This means meeting diverse, volatile requirements in an agile and reliable manner. Our new structure creates exactly the right conditions for this.

- Frank Dutenhöfer, CTOO

Goals of the realignment:

• Holistic responsibility across the customer and product journey
• Greater efficiency through integrated management
• Stronger customer and market focus in the solution portfolio
• Scalable platform solutions for new markets and industries
• Investing in future viability - even in challenging times

Our new structure brings responsibility to where impact is created - close to the customer and the market.

- Holger von Seherr-Thoß, CEO

Continuity in the management team:

Imme Dierdorf (CFO), Barbara D'Emilio (CCO & KAM Enterprise Automotive), Baschir Karanouh (CCSO) and Thomas Grundke (Head of Sales) continue to bear strategic and operational responsibility. Together with the new company management, they are consistently driving forward the implementation of the corporate strategy. With the aim of achieving tangible added value for our customers and employees.

About moveXM:

moveXM offers platform-based solutions for customer experience management, churn prevention and customer loyalty. Customers include Volkswagen, BMW, Audi, Provinzial and other companies from the energy supply, retail, financial services, education and service sectors.

Further background information:

Our world is changing. Expectations of technology, speed and partnership-based collaboration are increasing. At moveXM, we are actively embracing these changes - and have restructured our corporate management: clearer, more integrated and consistently focused on creating value for customers and employees.

Kathrin Michel was most recently responsible for marketing, communication and go-to-market strategy at moveXM. She has extensive management experience from the international FMCG and B2B environment, which she brings to the holistic management of the customer-facing units.

Frank Dutenhöfer was previously CTO at moveXM and is now also taking over the Operations division - with the aim of dovetailing technology and implementation even more closely. He will contribute his experience gained at market leaders in the financial industry.

At the same time, it is with great appreciation and by mutual agreement that we bid farewell to our long-time companion Volker Spahn, who is moving on to new challenges. We would like to thank him warmly for his significant contribution to the company's success over the past few years.

Our mission remains:

To grow together with our customers. And to become better in the process - every day.