Press release

Acquisition of two Dutch pioneers in the areas of reputation and review management

moveXM, one of Europe's leading SaaS (Software as a Service) companies for Customer Experience Management (CXM), announces the strategic acquisition of Feeddex BV and 5-Star Specialist BV. These are two leading Dutch SaaS companies specialized in customer and employee feedback as well as customer review software.

The acquisitions, supported by the investment of Pride Capital Partners, mark an important milestone for moveXM on its way to a strong positioning in Europe. The aim is to meet the growing demand for CXM solutions in the European market, covering the entire CXM product range. moveXM, based in Frankfurt am Main, counts companies such as VW, BMW, Mewa and Provinzial among its global customer base. Together with Feeddex BV and 5-Star Specialist BV, product innovations and growth on the European market will be further expanded.

Founded in 2001 and based in Haarlem and Dongen in the Netherlands, the Feeddex Group serves a niche in the fields of customer and employee experience, increasing satisfaction through feedback management. Their offering includes a multilingual SaaS application with a diverse national and international customer base. Feeddex BV and its sister company 5-Star Specialist BV (formerly 5-sterrenspecialist) bring an extensive portfolio of feedback and reputation management tools to moveXM. These tools are designed to holistically improve the experience of customers and employees.

The merger of the new group will significantly expand the product and service offering of the three companies to cover a broader range of customer segments and needs, which will benefit the combined growth ambitions.

"We are very happy to welcome the Feeddex Group to the moveXM family. This acquisition is a strategic step forward in our mission to provide holistic CX management solutions," says Holger von Seherr-Thoß, CEO at moveXM. "The combined strengths of our teams and technologies will enable us to offer even more targeted solutions to a broader range of customers, driving growth and innovation in the CXM sector," he continues.

Lars van 't Hoenderdaal, Managing Partner at Pride Capital Partners, comments: "The acquisition of Feeddex Group is a major step in the development of moveXM into the leading CXM platform in Europe".

The merge will enable the new group to release the full potential of its software solutions and serve its customer base with enhanced technological capabilities and extensive expertise. The long-term experience of moveXM, combined with Feeddex BV's knowledge of the local market, offers a holistic approach to CX management and an international network of customers and partners. In addition, the merge supports cross-team collaboration and knowledge sharing across markets.

moveXM was founded in Frankfurt am Main in 1995 and has grown continuously since then. In the future, the SaaS company will continue to focus on growth and the further expansion of its offering throughout Europe.

About moveXM

moveXM is one of Europe's leading software providers in the field of Customer Experience Management (CXM) with over 28 years of experience. The SaaS company was founded in 1995, is headquartered in Frankfurt am Main with around 70 employees. moveXM enables companies to measure, analyze and improve their customer experience along the entire customer journey. The customer base includes international companies of various industries and sizes, such as VW, BMW, Mewa and Provinzial. moveXM is ISO-certified, hosted & made in Germany and meets the highest data protection standards.


About Pride Capital Partners

Pride Capital Partners is an investment company that supports profitable and growing companies in the software and IT services industry with flexible capital solutions. Typical scenarios include growth, acquisitions and management buy-out transactions. The geographical focus is on companies in the Benelux countries, the DACH region and Scandinavia, which are served from offices in Amsterdam, Cologne and Copenhagen.


Contact for content-related questions:
Holger von Seherr-Thoß
CEO & Partner, moveXM


Press contact:
Kathrin Michel
Head of Marketing, moveXM