CX in transition: what OEMs need to do now to turn customer proximity into sales

Automotive industry

CX in transition: what OEMs need to do now to turn customer proximity into sales

The pressure on the automotive industry is increasing - social transformation, declining sales and growing competition demand new answers. How can OEMs succeed in turning customer experience into a real competitive factor? In this interview, two

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Customer Journey Management

5 methods to decode the "black box" customer journey

In the dynamic environment of customer experience, comprehensively analysing the customer journey is crucial to understanding the needs, wishes and expectations of customers. From traditional approaches such as customer surveys and A/B tests to the

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How the CX Industry embraced Customer Care

In the late 1990s, the customer experience (CX) industry was stuck in a rut. Standard procedures were making the feedback experience frustrating for customers and wasting opportunities. But in the year 2000, we created a new approach to CX, one that

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