A commentary by Barbara D’Emilio, Chief Customer Officer | Enterprise Accounts Automotive, moveXM
Customer experience in the automotive industry in 2025: aspiration, reality - and real opportunities
What is the real state of customer experience in the automotive industry? While current studies celebrate strong results, others show an alarming picture of structural weaknesses. In her commentary, Barbara D'Emilio, Chief Customer Officer | Enterprise Accounts Automotive at moveXM, sheds light on where aspirations and reality drift apart - and what real opportunities OEMs need to seize now in order to inspire customers in the long term. Read why consistent CX strategies are more important than ever.