Guest article by CEO Holger von Seherr-Thoss
AI in Automotive CX: The difference is made in the moment of interaction
Artificial intelligence has made a measurable impact on customer experience in the automotive industry in recent years. Today, feedback is systematically collected, consolidated across multiple touchpoints, and analyzed in real time. AI helps structure large volumes of data, identify patterns, and set clearer priorities. Especially in complex dealer networks, this is a major step forward. Transparency emerges where previously individual perspectives dominated. Differences between locations become visible, and critical developments are identified earlier. In this sense, AI is no longer a...
