Automotive industry
The engine is stuttering: How OEMs stop sales declines
The pressure on the automotive industry is increasing - social transformation, declining sales and growing competition demand new answers. How can OEMs succeed in turning customer experience into a real competitive factor? In this interview, two experienced CX and brand management experts provide in-depth insights into current trends, smart feedback strategies and efficiency drivers. Conclusion: those who combine customer proximity with impact now will secure a decisive advantage.
