10/14/2025 Automotive CXM

Insights from expert Barbara D'Emilio

OEMs need to scale CX today. How CX is turning from a metric into a real growth driver in the automotive sector.

In a rapidly changing market, customer expectations are evolving at an equally fast pace. For CX leaders, this means it’s no longer enough to simply measure and understand CX — it’s about actively shaping and scaling it.

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