Frankfurt am Main / Cologne, June 2026 – This is exactly the experience that moveXM and the MSR Consulting Group have already had in joint projects in the automotive and energy sectors. Both companies are now increasingly continuing their successful cooperation.

The aim of the partnership is to support companies with complex organizational, sales, and service structures in designing customer experience holistically, data-driven, and with sustainable impact – from strategic alignment through operational implementation to long-term anchoring in processes, management, and organization.

Impact along the entire CX value chain

Both companies have been working in the field of Customer Experience for many years – from different, complementary perspectives.

MSR Consulting supports companies in CX strategy, customer journey management, organizational development, governance, and change processes. moveXM helps companies visualize customer experiences, derive priorities based on data, and make improvements sustainably effective through technology, AI, analytics, and operationalization.

Together, they create an end-to-end approach along the entire customer experience value chain – from strategic questions and data-based transparency to measurable implementation.

“Customer-centric changes only occur in companies when strategy, data, and implementation work together. In joint projects, we have experienced that moveXM and MSR work together very effectively in exactly this way. Our competencies complement each other outstandingly – and that is precisely what our clients benefit from: through clear strategic orientation, reliable data, and consistent implementation in the organization,” says Kathrin Michel, CRXO and Partner at moveXM.

Transformation expertise meets data-driven CX operationalization

moveXM is one of the pioneers in Customer Experience Management in the German-speaking world. Since 1995, the company has been supporting organizations in the automotive sector, the insurance and energy industries, and the public sector locally and globally in translating customer feedback, experience data, and operational key performance indicators into concrete improvement measures. With customer feedback management, experience analytics, AI-supported analysis, and CX operationalization, moveXM helps companies make customer orientation measurable and anchor it sustainably in the organization.

MSR Consulting has more than 30 years of market research, consulting, and CX experience in the automotive, financial services, and energy supply sectors, as well as in complex sales and service networks. The company accompanies national and international clients in strategic and operational customer centricity and transformation projects – from analysis through the development of viable target visions to implementation in organization, leadership, and management.

“Companies rarely fail due to a lack of data. The real challenge is to draw the right conclusions from it and actually implement changes, given the respective industry conditions. The collaboration with moveXM works so well because we share the same focus: genuinely helping our clients and being a reliable partner at eye level,” says Dr. Judith Glüsenkamp, Partner at MSR Consulting Group.

The joint approach is particularly aimed at companies with complex and decentralized structures – including automotive manufacturers and dealer networks – as well as energy providers and municipal utilities that want to keep the customer in sight during all changes.

For clients, the cooperation means: fewer friction points between strategy, data analysis, and implementation – and thus a higher chance that CX initiatives do not end in reporting, but lead to palpable improvements for customers, employees, and the organization.

Shaping the future of Customer Experience together

The partnership combines strategic consulting, profound industry expertise, customer experience management technology, and operational execution power. Both companies share a common goal: not only to make customer experience transparent in organizations, but also to measurably improve it.

Companies that wish to strengthen their customer orientation and use customer experience as a strategic success factor are cordially invited to enter into dialogue with moveXM and MSR Consulting.

About moveXM

moveXM is one of the leading providers of Customer Feedback Management and Customer Experience Management in the German-speaking area as well as in the Netherlands. Since its foundation in 1995, the company has supported organizations in translating customer feedback, experience data, and operational metrics into concrete improvement measures, both locally and globally.

With around 100 employees at locations in Frankfurt am Main, Bremen, Loosdrecht, and Haarlem, moveXM assists companies from various industries in measuring, analyzing, and operationalizing customer experience. More than 2,000 companies rely on solutions from moveXM.

Contact moveXM
Kathrin Michel
kathrin.michel@movexm.com
www.movexm.com

About the MSR Consulting Group

The MSR Consulting Group is an owner-managed management consultancy headquartered in Cologne with an additional office in Amsterdam. Since 1990, the company has supported national and international clients in strategic and operational transformation projects.

With more than 80 consultants, MSR Consulting assists companies particularly in the fields of automotive, financial services, energy supply, as well as complex sales and service networks. Key areas of focus are Customer Experience, organizational development, change management, as well as sales and service excellence.

Contact MSR Consulting Group
Dr. Judith Glüsenkamp
jug@msr.de
www.msr.de