Frankfurt am Main / Cologne, June 2026 – This is precisely the experience that moveXM and MSR Consulting Group have already had in joint projects within the automotive and energy sectors. Both companies are now increasingly continuing their successful cooperation.

The goal of the partnership is to support companies with complex organizational, sales, and service structures in designing customer experience holistically, based on data, and with sustainable effectiveness – from strategic alignment and operational implementation to long-term anchoring in processes, management, and organization.

Impact along the entire CX value chain

Both companies have been dealing with Customer Experience for many years – from different, complementary perspectives.

MSR Consulting guides companies through CX strategy, customer journey management, organizational development, governance, and change processes. moveXM helps companies visualize customer experiences, derive priorities based on data, and make improvements sustainably effective through technology, AI, analytics, and operationalization.

Together, this creates an end-to-end approach along the entire customer experience value chain – from strategic questions and data-driven transparency to measurable implementation.

“Customer-centric changes only occur in companies when strategy, data, and implementation work in harmony. In joint projects, we have seen that moveXM and MSR cooperate very effectively right here. Our competencies complement each other outstandingly – and our customers benefit precisely from this: through clear strategic orientation, resilient data, and consistent implementation in the organization,” says Kathrin Michel, CRXO and Partner at moveXM.

Transformation expertise meets data-driven CX operationalization

moveXM is one of the pioneers in customer experience management in the German-speaking region. Since 1995, the company has been helping organizations in the automotive sector, insurance and energy industries, as well as the public sector – both locally and globally – translate customer feedback, experience data, and operational KPIs into concrete improvement measures. With customer feedback management, experience analytics, AI-powered analyses, and CX operationalization, moveXM helps companies make customer orientation measurable and anchor it sustainably in the organization.

MSR Consulting has more than 30 years of market research, consulting, and CX experience in the fields of automotive, financial services, energy supply, as well as complex sales and service networks. The company assists national and international clients with strategic and operational customer-centricity and transformation initiatives – from analysis and the development of sustainable target visions to implementation in organization, leadership, and management.

“Companies rarely fail because of a lack of data. The real challenge is to draw the right conclusions from it and to actually implement changes within the respective industry conditions. The cooperation with moveXM works so well also because we share the same focus: genuinely helping our clients and being a reliable partner at eye level,” says Dr. Judith Glüsenkamp, Partner at MSR Consulting Group.

The joint approach is particularly aimed at companies with complex and decentralized structures – including automotive manufacturers and dealer networks – as well as energy suppliers and municipal utilities that want to keep the customer in focus throughout all changes.

For clients, the cooperation means: fewer friction points between strategy, data analysis, and implementation – and thus a higher chance that CX initiatives do not end in reporting but lead to noticeable improvements for customers, employees, and the organization.

Shaping the future of Customer Experience together

The partnership combines strategic consulting, profound industry expertise, customer experience management technology, and operational implementation power. In doing so, both companies pursue a common goal: not only to make customer experience transparent in organizations but to measurably improve it.

Companies that wish to strengthen their customer orientation and leverage customer experience as a strategic success factor are cordially invited to enter into dialog with moveXM and MSR Consulting.

About moveXM

moveXM is one of the leading providers of customer feedback management and customer experience management in the German-speaking region and the Netherlands. Since its foundation in 1995, the company has supported organizations in translating customer feedback, experience data, and operational KPIs into concrete improvement measures both locally and globally.

With around 100 employees across locations in Frankfurt am Main, Bremen, Loosdrecht, and Haarlem, moveXM assists companies from a wide variety of industries in measuring, analyzing, and operationalizing customer experience. More than 2,000 companies rely on solutions from moveXM.

Contact moveXM
Kathrin Michel
kathrin.michel@movexm.com
www.movexm.com

About the MSR Consulting Group

The MSR Consulting Group is an owner-managed management consultancy headquartered in Cologne with an additional location in Amsterdam. Since 1990, the company has guided national and international clients through strategic and operational transformation projects.

With more than 80 consultants, MSR Consulting supports companies particularly in the sectors of automotive, financial services, energy supply, as well as complex sales and service networks. Core areas of focus are customer experience, organizational development, change management, as well as sales and service excellence.

Contact MSR Consulting Group
Dr. Judith Glüsenkamp
jug@msr.de
www.msr.de