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Case Study: Municipal Enterprises
aha asks: What do the customers say?
15% higher NPS and 25% less negative feedback at the Provinzial Group
Together with moveXM, aha, the waste management association for the Hanover region, is turning the paper bin into a feedback channel: via a QR code on the lid, customers can go directly to the survey and share their experiences with the transition from bags to bins.
Municipal Enterprise
From bag to bin: A transition that is well-received?
Every day, the aha teams are out and about for the people in the region. Bins are emptied, waste is collected, and many questions are resolved directly on-site or through customer service. This personal interaction is important. Now, aha wants to try an additional way for people to easily share their experiences: directly via their own paper bin.
Listen
Understand
Improve
Municipal Enterprise
From bag to bin: A transition that is well-received?
Every day, the aha teams are out and about for the people in the region. Bins are emptied, waste is collected, and many questions are resolved directly on-site or through customer service. This personal interaction is important. Now, aha wants to try an additional way for people to easily share their experiences: directly via their own paper bin.
Listen
Understand
Improve
Municipal Enterprise
From bag to bin: A transition that is well-received?
Every day, the aha teams are out and about for the people in the region. Bins are emptied, waste is collected, and many questions are resolved directly on-site or through customer service. This personal interaction is important. Now, aha wants to try an additional way for people to easily share their experiences: directly via their own paper bin.
Listen
Number of employees:
Over 12,000 (Group-wide)
Improve
Municipal Enterprise
From bag to bin: A transition that is well-received?
Every day, the aha teams are out and about for the people in the region. Bins are emptied, waste is collected, and many questions are resolved directly on-site or through customer service. This personal interaction is important. Now, aha wants to try an additional way for people to easily share their experiences: directly via their own paper bin.
Listen
Understand
Improve
"With moveXM, we have the opportunity for the first time to open a direct channel to the customer. In this specific case, we can now digitally complete a full 360° campaign and gather important insights from our customers."
Florian Braun
Project Manager Brand Communication
aha
"With moveXM, we have the opportunity for the first time to open a direct channel to the customer. In this specific case, we can now digitally complete a full 360° campaign and gather important insights from our customers."
Florian Braun
Project Manager Brand Communication
aha
"With moveXM, we have the opportunity for the first time to open a direct channel to the customer. In this specific case, we can now digitally complete a full 360° campaign and gather important insights from our customers."
Florian Braun
Project Manager Brand Communication
aha
How the survey works:
From the paper bin to customer insights
Gather feedback with pinpoint accuracy – directly from the customer
aha accompanied the transition of paper collection from bags to bins with an information campaign. In conclusion, the people themselves should now have their say: How are they coping with the change? What works well? Where do questions remain?
To do this, aha is using a sticker with a QR code on the paper bin. Take out your mobile phone, scan the code, answer a few questions – done. This allows the survey to be accessed directly from home using a smartphone.
Gather feedback with pinpoint accuracy – directly from the customer
aha accompanied the transition of paper collection from bags to bins with an information campaign. In conclusion, the people themselves should now have their say: How are they coping with the change? What works well? Where do questions remain?
To do this, aha is using a sticker with a QR code on the paper bin. Take out your mobile phone, scan the code, answer a few questions – done. This allows the survey to be accessed directly from home using a smartphone.
Gather feedback with pinpoint accuracy – directly from the customer
aha accompanied the transition of paper collection from bags to bins with an information campaign. In conclusion, the people themselves should now have their say: How are they coping with the change? What works well? Where do questions remain?
To do this, aha is using a sticker with a QR code on the paper bin. Take out your mobile phone, scan the code, answer a few questions – done. This allows the survey to be accessed directly from home using a smartphone.
Gather feedback with pinpoint accuracy – directly from the customer
aha accompanied the transition of paper collection from bags to bins with an information campaign. In conclusion, the people themselves should now have their say: How are they coping with the change? What works well? Where do questions remain?
To do this, aha is using a sticker with a QR code on the paper bin. Take out your mobile phone, scan the code, answer a few questions – done. This allows the survey to be accessed directly from home using a smartphone.
What does this bring to the people – and aha?
The answers are intended to show how the transition is perceived in everyday life. If many people mention similar questions or difficulties, aha can take a closer look: Is understandable information missing? Does something need to be explained better? Or are there indications that a process should be reviewed?
Positive feedback is just as important. They show what has proven successful for people. Not every wish can be fulfilled. But the answers help aha to better assess where a change makes sense and can really help the people in the collection area.
What does this bring to the people – and aha?
The answers are intended to show how the transition is perceived in everyday life. If many people mention similar questions or difficulties, aha can take a closer look: Is understandable information missing? Does something need to be explained better? Or are there indications that a process should be reviewed?
Positive feedback is just as important. They show what has proven successful for people. Not every wish can be fulfilled. But the answers help aha to better assess where a change makes sense and can really help the people in the collection area.
What does this bring to the people – and aha?
The answers are intended to show how the transition is perceived in everyday life. If many people mention similar questions or difficulties, aha can take a closer look: Is understandable information missing? Does something need to be explained better? Or are there indications that a process should be reviewed?
Positive feedback is just as important. They show what has proven successful for people. Not every wish can be fulfilled. But the answers help aha to better assess where a change makes sense and can really help the people in the collection area.
What does this bring to the people – and aha?
The answers are intended to show how the transition is perceived in everyday life. If many people mention similar questions or difficulties, aha can take a closer look: Is understandable information missing? Does something need to be explained better? Or are there indications that a process should be reviewed?
Positive feedback is just as important. They show what has proven successful for people. Not every wish can be fulfilled. But the answers help aha to better assess where a change makes sense and can really help the people in the collection area.
Many pieces of feedback create a picture
This is where we at moveXM bring our experience to the table. For many years, we have been supporting companies and organizations in designing easy-to-understand surveys and analyzing customer feedback. We provide the technology and help to present the answers in a clear and organized manner.
This ensures that the feedback does not stand alone: frequently mentioned topics become visible, and an overall picture emerges from many individual experiences. This helps aha to recognize what is going well and where there is a need for action.
Many pieces of feedback create a picture
This is where we at moveXM bring our experience to the table. For many years, we have been supporting companies and organizations in designing easy-to-understand surveys and analyzing customer feedback. We provide the technology and help to present the answers in a clear and organized manner.
This ensures that the feedback does not stand alone: frequently mentioned topics become visible, and an overall picture emerges from many individual experiences. This helps aha to recognize what is going well and where there is a need for action.
Many pieces of feedback create a picture
This is where we at moveXM bring our experience to the table. For many years, we have been supporting companies and organizations in designing easy-to-understand surveys and analyzing customer feedback. We provide the technology and help to present the answers in a clear and organized manner.
This ensures that the feedback does not stand alone: frequently mentioned topics become visible, and an overall picture emerges from many individual experiences. This helps aha to recognize what is going well and where there is a need for action.
Many pieces of feedback create a picture
This is where we at moveXM bring our experience to the table. For many years, we have been supporting companies and organizations in designing easy-to-understand surveys and analyzing customer feedback. We provide the technology and help to present the answers in a clear and organized manner.
This ensures that the feedback does not stand alone: frequently mentioned topics become visible, and an overall picture emerges from many individual experiences. This helps aha to recognize what is going well and where there is a need for action.
Technology meets feedback expertise
For aha, the QR code on the bin represents a new way to access customers. moveXM provides the technological infrastructure and experience in customer experience management to manage the channel. Feedback is recorded digitally and evaluated in a structured manner. In this way, individual responses are intended to form a reliable picture: What works from the customer's perspective? Where do questions or problems arise? And what insights can be derived from this for further communication and service design?
Value is created when the feedback helps aha to further improve paper disposal for the people in the region.
Technology meets feedback expertise
For aha, the QR code on the bin represents a new way to access customers. moveXM provides the technological infrastructure and experience in customer experience management to manage the channel. Feedback is recorded digitally and evaluated in a structured manner. In this way, individual responses are intended to form a reliable picture: What works from the customer's perspective? Where do questions or problems arise? And what insights can be derived from this for further communication and service design?
Value is created when the feedback helps aha to further improve paper disposal for the people in the region.
Technology meets feedback expertise
For aha, the QR code on the bin represents a new way to access customers. moveXM provides the technological infrastructure and experience in customer experience management to manage the channel. Feedback is recorded digitally and evaluated in a structured manner. In this way, individual responses are intended to form a reliable picture: What works from the customer's perspective? Where do questions or problems arise? And what insights can be derived from this for further communication and service design?
Value is created when the feedback helps aha to further improve paper disposal for the people in the region.
Technology meets feedback expertise
For aha, the QR code on the bin represents a new way to access customers. moveXM provides the technological infrastructure and experience in customer experience management to manage the channel. Feedback is recorded digitally and evaluated in a structured manner. In this way, individual responses are intended to form a reliable picture: What works from the customer's perspective? Where do questions or problems arise? And what insights can be derived from this for further communication and service design?
Value is created when the feedback helps aha to further improve paper disposal for the people in the region.
Frequently Asked Questions
What is moveXM Next?
moveXM Next is an easy-to-use customer feedback software for a quick start. Companies create surveys, collect feedback, and receive directly analyzable results—without complex implementation.
Which companies is moveXM Next particularly suitable for?
For small and medium-sized enterprises as well as teams that want to get started with Customer Experience quickly and without a major project.
What makes moveXM stand out as a provider?
moveXM supports companies in making a quick start with Customer Experience – with consulting and technology from a single source. Our experience of over 30 years guarantees practical solutions that are tailored precisely to your team and your requirements. Made in Germany, with a close partnership approach.
Which industries is moveXM Next suitable for?
moveXM Next can be used across all industries, especially in service-oriented companies with a high propensity of end customers to churn, as is the case with municipal utilities and insurance companies.
What are the costs associated with the implementation of moveXM Next?
Getting started is possible without a large IT budget. After a one-time setup, you are ready to go – for a fair, predictable budget of just 6,500 euros a year.
How do I analyze feedback in moveXM Next without any knowledge of statistics?
The platform automatically processes results using AI. Dashboards, visualizations, and clear key metrics make evaluations easy to understand, even without prior knowledge.
Can moveXM Next be used without a dedicated CX team?
Yes. moveXM Next is designed so that specialist departments can independently create surveys and interpret results.
Does moveXM Next need to be integrated into existing systems?
No. It can also be used without integration. Interfaces can optionally be added.
What distinguishes moveXM Next from classical CX platforms?
The focus is on simplicity and speed: no complex setup, no IT project – but directly usable feedback management.
What is moveXM Next?
moveXM Next is an easy-to-use customer feedback software for a quick start. Companies create surveys, collect feedback, and receive directly analyzable results—without complex implementation.
Which companies is moveXM Next particularly suitable for?
For small and medium-sized enterprises as well as teams that want to get started with Customer Experience quickly and without a major project.
What makes moveXM stand out as a provider?
moveXM supports companies in making a quick start with Customer Experience – with consulting and technology from a single source. Our experience of over 30 years guarantees practical solutions that are tailored precisely to your team and your requirements. Made in Germany, with a close partnership approach.
Which industries is moveXM Next suitable for?
moveXM Next can be used across all industries, especially in service-oriented companies with a high propensity of end customers to churn, as is the case with municipal utilities and insurance companies.
What are the costs associated with the implementation of moveXM Next?
Getting started is possible without a large IT budget. After a one-time setup, you are ready to go – for a fair, predictable budget of just 6,500 euros a year.
How do I analyze feedback in moveXM Next without any knowledge of statistics?
The platform automatically processes results using AI. Dashboards, visualizations, and clear key metrics make evaluations easy to understand, even without prior knowledge.
Can moveXM Next be used without a dedicated CX team?
Yes. moveXM Next is designed so that specialist departments can independently create surveys and interpret results.
Does moveXM Next need to be integrated into existing systems?
No. It can also be used without integration. Interfaces can optionally be added.
What distinguishes moveXM Next from classical CX platforms?
The focus is on simplicity and speed: no complex setup, no IT project – but directly usable feedback management.
Your customized demo – schedule an appointment
You can expect no standard demo. We will discuss with you how our CX solutions work for your individual use cases.
Success Stories
Newsletter
Hosted & Made
in Europe
Data storage
in Europe
Certified data security
ISO 27001
Certified Quality Management
ISO 9001:2015
© 2026 moveXM GmbH. moveXM is a registered trademark.
Your customized demo – schedule an appointment
You can expect no standard demo. We will discuss with you how our CX solutions work for your individual use cases.
Success Stories
Newsletter
Hosted & Made
in Europe
Data storage
in Europe
Certified data security
ISO 27001
Certified Quality Management
ISO 9001:2015
© 2026 moveXM GmbH. moveXM is a registered trademark.
Your customized demo – schedule an appointment
You can expect no standard demo. We will discuss with you how our CX solutions work for your individual use cases.
Success Stories
Newsletter
Hosted & Made
in Europe
Data storage
in Europe
Certified data security
ISO 27001
Certified Quality Management
ISO 9001:2015
© 2026 moveXM GmbH.
moveXM is a registered trademark.
Your customized demo – schedule an appointment
You can expect no standard demo. We will discuss with you how our CX solutions work for your individual use cases.
Success Stories
Newsletter
Hosted & Made
in Europe
Data storage
in Europe
Certified data security
ISO 27001
Certified Quality Management
ISO 9001:2015
© 2026 moveXM GmbH.
moveXM is a registered trademark.
Your customized demo – schedule an appointment
You can expect no standard demo. We will discuss with you how our CX solutions work for your individual use cases.
Success Stories
Newsletter
Hosted & Made
in Europe
Data storage
in Europe
Certified data security
ISO 27001
Certified Quality Management
ISO 9001:2015
© 2026 moveXM GmbH.
moveXM is a registered trademark.